When a project has a specific theme, such as a character, a fetish or an image, it serves as the basis for ideas. From there I develop the aesthetics and style followed by the technical part of construction and installation.
It is a game that I love and I enjoy it a lot, especially if the customers they are open to new and fun ideas, as was the case with the Pynchon bookstore, where the eccentric writer served as the basis for the decorative objects in this unique space.